Before
Original Squarespace site
After
The concept redesign
01 — The brief
I identified that the existing Squarespace site wasn't reflecting the quality or warmth of what the clinic delivers. So I rebuilt it as a concept redesign — no formal brief, just an itch worth scratching.
02 — The challenge
Good physio should be easy to find. The existing site buried the human behind a generic template — the warmth that makes people pick up the phone was nowhere on the page.
03 — What changed
1
Led with the practitioner, Mark, as a person — not a service list.
2
Clinic locations and evening availability surfaced immediately.
3
Booking reduced to a single tap via SMS.
Is your site burying the best thing about you?
Free 30-minute consult. No pitch, no jargon — just a conversation.